Palermo is divided into all sorts of funny sub categories (most unofficial) and new ones keep popping up all the time. Some of the better known ones include Palermo Viejo (or “old” Palermo), Palermo SOHO (where all the designer shops are), and Palermo Hollywood. New sub-Palermos also include Palermo Botánico (where the Botanical gardens are, you guessed it!), Palermo Zoo (another self-explanatory one), Palermo Queens (better known as Villa Crespo but rebaptized by some because it is supposedly one of the city’s transvestite epicenters), and Palermo Freud/Sensible (because a lot of psychologists have their practice in the area). Regardless of names, it is important to know that the popular neighborhood is divided into North and South of Juan B. Justo, Between Libertador Avenue and Santa Fé, and between Santa Fé and Avenida Córdoba.
Fierro Hotel is located in the glamorous Palermo Hollywood, which coined its name after radio stations and production companies began to open up in the area in the nineties. Its limits are Av. Córdoba, Santa Fé, Dorrego and Juan B. Justo and it is one of the liveliest areas in town in terms of dining, nightlife, shopping, art and more. Over the following weeks we will be reviewing the hottest spots for coffee, drinks, and why not even a manicure. Of course, brunch and dinner are always best at Hernán Gipponi Restaurant, but there are some pretty great neighbors to get to know too.